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Measuring and Managing Customer Satisfaction: Going for the Gold ($32). Hard cover (will be mailed).
A Quality Press best seller, this hard back book teaches you how to set up a multi-viewed customer satisfaction survey system. It includes how to design customer satisfaction surveys, needs assessment and complaint handling systems. It also includes how to word smith survey questions, choose scales, select sampling methods. It also has tips on Web customer satisfaction surveys.  The book has been used to enhance customer loyalty and cash flow by many of the category leaders around the world. -226 pages

"This book provides an immense amount of useful information on how to measure and approach customer satisfaction improvement."

Todd Molfenter, Institute for Healthcare Improvement


$32 (hard cover)
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Customer Satisfaction for ISO 9001:2000 -$27; published by Quality Press. Soft cover (will be mailed)

The 9001:2000 International Standards Organization requires that customer satisfaction is measured. This book provides templates and checklists and instructions on how to meet those requirements.

 

 


$16.50 (soft cover)
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Kudos! How to energize your employees, customers and cash flow
Gallup Poll and Competitive Edge Research both found a strong statistical correlation between employee satisfaction, customer satisfaction and profit. Employee recognition is key to employee satisfaction. Yet many companies do not have any guidelines, a system or creativity connected to their recognition, Kudos covers how to set up a Kudos culture, how to connect kudos to strategy, how to say congratulations creatively, how to do kudos celebrations, and how to  customize kudos.  It is the bible for employee recognition programs.  

 

 

 


$10
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(e-book)

 

Total Quality Service: a simplified approach to using the Baldrige Award criteria

Total Quality Service was written for small to medium size businesses who wanted a simplified step-by-step approach to excellent customer service consistent. It uses both best practices and the model behind the Baldrige Award criteria to help companies achieve that high standard.  The Baldrige award is the Olympic Gold medal in the U.S. for business excellence. It has been used by many of the Fortune 1000 companies to deliver extraordinary service for a reasonable cost. The book was published in 1996 by the American Society for Quality (ASQ) as a best seller and is recently out of print.. It currently sells used on Amazon.com for up to $88! Because we have the distribution rights back, we offer it to you for only $30 electronically. 


 

 

 

 

$

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(e-book)

Compelling Proposals

Compelling Proposals helps teams write proposals that win.  Dr. Sheila Kessler, the author, researched the difference between winning and losing proposals for two years prior to writing this book.  These secrets to proposal success were used to train the sales force at one of the leading engineering and construction companies, Fluor Daniel and helped raise the bidding success rate from 23 percent to 76 percent in 18 months. That was worth billions of dollars to Fluor Daniel. The techniques can be applied in small as well as large companies. Areas it covers include: 1) being responsive to customer requirements 2) how to set the strategy for the proposal 3) how to write a "unified" team proposal 4) how to add sizzle.


 

$20
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(e-book)

Winning Sales Presentations

In addition to benchmarking and researching winning proposals for two years, Dr. Sheila Kessler also researched which presentations helped win projects and which ones lost. The winners all had common denominators: the right strategy, the right room set up, the right preparation, the right agenda, the right style for the audience.  Learn how to optimize your chances for success in sales presentations. These techniques were used by Sheila Kessler to help Fluor Daniel, the "Most Admired Engineering and Construction Company" skyrocket its sales success from 23 percent to 76 percent. 

 


$20
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(e-book )

Team Selling
Everyone in the organization sells, whether they realize it or not. This book describes how to turn the whole organization into the covert sales force. At Fluor Daniel we trained all departments to operate as a guerilla sales force. Many employees beside sales people have customer contact. Having the whole organization operate as a sales force means knowing the key customers, gathering intelligence about the customer, letting the sales force know about potential bids and all be selling the same thing!

 

 


 

$20
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(e-book)

E-books are protected by Copyright Law as are regular books.  No part of an e-book can be reproduced without the express permission of Competitive Edge (949 498-0122). By ordering the e-book you are making a commitment to abide by this copyright protection.

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